Kora/ Brand · Motion · Video
A full brand world and launch film for a product concept.
- Role
- Brand identity, Motion, Video, Web concept
- Year
- 2025
- Type
- Concept
Overview
Kora is a self-initiated brand for the Kora Pod, a smart planter for growing herbs in a city flat.
I created the complete brand world: identity, art-directed product and lifestyle imagery, a web concept and a 40-second launch film.
Identity
Deep moss, cloud, sprout and terracotta
A rounded, sturdy wordmark that sits as comfortably on a matte black device as on a shop button. The palette comes from the product itself: the dark pot, the light walls of a modern flat, the first leaves and the clay you’d normally grow them in.
Launch film
Where do you find room to grow?
The film starts close, on a leaf and a drop of water, and pulls back to the pod in a quiet living room. It’s paced slowly on purpose, closer to a mood piece than an ad.
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