euroExpress/ Brand · Web · Copy
A website that finally matches the size of the operation.
- Role
- Brand positioning, Web design, Copywriting EN & SK, Build
- Year
- 2026
- Type
- Client project
- Client
- Special Transport euroExpress, s.r.o.
- Live
- stee.eu ↗
Overview
euroExpress moves what other carriers say can’t be moved — oversized loads, military escorts, route-planned convoys across Europe. Sixteen years on the road, tens of thousands of transports.
Their old website didn’t show any of that. It had the languages, the numbers and a contact form, but it read like a regional dispatcher, not a pan-European specialist.
The brief
Look like the company actually is
A procurement director in Hamburg should land on the site and immediately understand the scale of the operation. So I kept everything that was already true — the languages, the numbers, the contacts — and rebuilt everything around it.
It starts with a real positioning line at the top: “Europe’s Specialist in Oversized Cargo.” Then the hard numbers, brought forward and given room to breathe.
The approach
Night photography, hard numbers, a map
Stock imagery was replaced with their own fleet at work: escort lights, wide loads, empty motorways at night. It’s the strongest proof they have, so it leads the page.
A pan-European operations map shows the reach at a glance, and the structure follows how buyers actually decide: what can you move, where, how safely, and who do I call.
Credits
- Positioning, design, copy, development
- Martin Klein
- Photography
- euroExpress
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