Brand, website and online booking for a dentist that opens after work.

Most dental anxiety comes from not knowing what happens next — or what it will cost. So the brand had to feel calm rather than clinical, and the site had to answer every question before the patient sits in the chair.

I wrote the structure around three promises the practice never breaks: time instead of rushing, the price known in advance, and calm as part of the treatment. Everything on the site points back to one of them.

The mark is a tooth inside a single orbit, with a small spark where the line ends. It had to work for a child’s first check-up and for a crown consultation alike. Fraunces carries the headlines with a soft, bookish warmth; Archivo does the hard-working UI text.

Neither typeface has Cyrillic, so the Russian version switches to Manrope while keeping the same layout rhythm.

Treatment, day, time, details. Each step only shows what’s actually possible — highlighted days still have room for the chosen treatment, and the time list already accounts for its length. A summary card follows you the whole way, so you can change any answer without starting over.

Behind it is an admin panel where the practice manages opening hours, treatments, closed days and the price list. The site reads from it directly, so changes go live without a developer.

Before-and-after sliders show real results from the practice instead of describing them. Motion is kept small and calm: soft reveals and a live “open now until 8 pm” indicator.